3D Animation

From concept to operation

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Black Ice Digital is an acclaimed animation studio based in Pretoria, South Africa.

While we specialise in creating superb 3D animation, VFX and interactive experiences for almost any digital medium, we excel in process animations and breathing life into 3D characters. From industrial process animations and interactive animation content is our daily bread with which we captivate and intrigue audience and client alike.

We look forward to helping you realize your extraordinary vision and create something truly memorable.

We will take care of all your 3D Animation Projects | Contact us.


Animation Services:

  • ANIMATION PLANNING (in 2d and using Live References)
  • 2D-3D FX



Zoetrope -3D Animation

From the early 1900th Century with the invention of the zoetrope to Motion Picture today, audiences are transfixed by the inanimate coming to life through adding movement, animating and coming alive by the addition of a few frames!

zoetrope is a mechanism that produces the illusion of motion from a rapid succession of static pictures. It’s fashioned in a drum shape with a series of slits on the upper half. A strip with the same number of images is place in the lower half of the drum. When the drum spins the slits act as shutters to show the images one at a time. Each of the images shows a slightly different part of the movement and they blend into a smooth motion when the object is spun. The term zoetrope is from the Greek words ζωή (zoeh), meaning “alive, active”, and τροπή (tropeh), meaning “turn”. “Zoetrope” taken to mean “active turn”

Cartoons / TV / Motion Picture are made up of a series of images, displayed in quick succession (24 frames p s), is ANIMATION. Animations have a complex application in our society, both 2D Animation and 3D Animation are created for entertainment – 3D Animation Movies like “How to Train Your Dragon”, 2D Animation Movies like Snow White, ad banners on digital advertising boards, instructional sequences and many more.

The A - Z of Animation
Animation History

The History of 3D Animation

The first illustrations of prehistoric attempts to capture motion into a drawing can already be found in Paleolithic cave paintings, where animals are portrayed with multiple leg positions in superimposed positions, evidently trying to represent a sense of motion.

In the 17 th to 19 th centuries, simple animation devices were invented long before film projectors, the Zoetrope for instance. The first Animation on motion picture film was “Humorous Phases of Funny Faces” by J. Stuart Blackton in the year 1906. It features a cartoonist drawing caricature faces on a chalkboard, and the sketches coming to life. A typical 15-second commercial may consist out of more than 500 drawings at 25 fps or movement of objects, making the cost of materials and labour extensive.

A good example of this would be the Hippo from Hippo insurance, 3D Character Animation coming alive on screen due to the effect of “persistence of vision”.3D Animation can be particularly effective when keeping in mind the target audience and end user, and ultimately the message to be conveyed. You would think that animation only appeals to youngsters but it appeals to child and adult alike with the motion and emotions sparking empathy and joy for 3D Animation and 2D Animation Sequences.

The History of 3D Animation

Why Choose Us?

Black Ice Digital is offering 3D Visualization and 3D Animation services for all sectors. We can boost your marketing materials with 3D Animations and renderings no matter what range of business your company belongs to.

Our 3D Animation is applied to 3D Mining ServicesAdvertising, Real Estate, Oil and Gas, Architecture, Retail, Automotive Industry, Aerospace, Science, Film, Television, etc. We guarantee astonishing product value, reasonable price, professional approach and a fast turnaround time. Our powerful workstations, state-of-the-art software, far-reaching experience, capacity and creativity: all bend to your needs. Please, feel free to enjoy our 3D Segment of Black Ice Digital.

Great Product Value
Reasonable Price
Unrivalled 3D Animation Marketing Tools
Reasonable Priced 3D Animation

Industrial / Mining 3D Animation

At Black Ice Digital specialize in offering Visualization and 3D Animation services to Industrial and Mining Sectors. We can boost your marketing materials with 3D animations and renderings no matter what range of business your company belongs to. Our 3D Animation is applied to Mining Services, Advertising, Real Estate, Oil and Gas, Architecture, Retail, Automotive Industry, Aerospace, Science, Film, Television, etc. We guarantee astonishing product value, reasonable price, professional approach and a fast turnaround time. Our powerful workstations, state-of-the-art software, far-reaching experience, capacity and creativity: all bend to your needs. Please, feel free to enjoy our 3D segment of Black Ice Digital.

3D Industrial Process Animations
Mining Safety 3D Animations
Mining Process 3D Animations
Process Animation
Packaging and Installation

Animation Considerations

Character Design / Scene Design:
Realistic / Non-Realistic

The Scene and Setting:
Is the scene fully Computer Generated, 3D Animation / Motion Graphic Design Compositing techniques combined with 3D elements, for lack of an better example I would point to Shrek – the Animation Ogre Character that Millions love by DreamWorks.

The Conveyed Message:
The message that’s being conveyed must be applicable to the character and content. With multiple influencing factors on your Animation, it’s best to trust the experts in the field. Black Ice Digital – Advanced 3D Animation Digital Solutions. Black Ice can create your 3D Character that takes all the above in consideration together with user centered design principals adds motion and stunning 3D Camera work – making your brand move with grandeur and style.

Planning Your Animation:

  • Production Strategy and Budget Planning Phase
  • Broadcast Formats and Platforms
  • Concepts, Storyboarding and Pilots
  • Project Management


  • Animation – Video / 3D / Motion Graphic Design
  • 3D Animation – 3D Effects and Virtual Reality
  • Jquery + Java Anamations – Really Optimized for the Latest Web Standards
  • Filming Video– Studio or Location
  • Audio Production – Voice / Music / Effects

Broadcast Platforms

  • Television
  • Digital Platforms
  • Internet – all Compatible Digital Formats
  • CD-ROM – all Compatible Digital Formats

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and get the ball rolling

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Innovative digital experiences & amazing storytelling

Black Ice provides a combination of services that culminate to offer a digital skillset that is unmeasurable.

We strive to render the most economic service possible with our unrefusable offer that saves both resources, cost and time. Giving the client best value for money spent.

Our solution comprises of the design, manufacture and setup of kiosk solutions and terminals - Kiosk software development, Industrial 3D modelling and Animation to a motion graphic experience that tells a story and create mind blowing digital experiences.

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Why Choose us

Our value based approach

+-Extensive Experience
+-Quality from start to finish
+-Digitally innovative
+-Marvelous strategy, concept and finished product
+-Shortened turn-around times

Our strengths

that drive us

Never ending innovation
Technology is fluctuating and advancing at the speed of light. Improvement and innovation, a necessity to bring customers advanced digital services. The importance of audio visual elements and 3D Animation with unique APPs and exceptional technology that will inspire, amaze and hold attention has never been more important. Black Ice innovates in this flux with consistent improvement through the use of modern AV Technology (Video & Animation) New Digital Media.

Creating Platinum within Budget.
One-stop provider
Black Ice Digital is a world renowned company providing a bundle of New Media Technologies under one roof, our Advanced technologies combine multiple technologies to develop advanced applications that ensure both economic and custom solutions with a user focused design approach.

One stop Digital Solution shop.
Full solutions
Black Ice seeks to be your Digital solutions partner catering to all your needs, through incorporated experience, excelling innovative products and digital technologies, we translate your vision into captivating digital media productions. Providing senior on and off-site support and cloud-based content updates.

Black Ice your partner of choice.

Our job flow

From start to finnish

One of our specialists take a detailed brief from the client.

The Black Ice team conceptualises the brief and provides a proposal and budget to client.

Lead times and terms are agreed upon. Job acceptance takes place.

Full in-house content development. Including Touch Screen Kiosk production, 2D/3D Animation and C# Development.

Content and Hardware goes through a rigorous testing process.

Customer views product/content and changes, (if any) are finalized.

Roll out of advanced digital solutions according to customers approved schedule.

We provide technical support after roll out. Including cloud based real-time content updates as well as on-site and off-site technical support.

Meet our customers

Our customers pride themselves on the elite service that they are able to receive from us by forming a strategic supply partnership that accelerates their business goals.

Contact us

083 554 2118
083 554 2118
064 744 9114

Waterlake Farm Estate
587 Letaba
South Africa

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